What it looks at
Positioning, messaging and the things that stop people from buying. Whether the hook names the pain your buyers have. Whether their objections are answered on the page. The call to action, the scroll, the distance between a visitor and your pricing, the phone layout, and the proof you show someone who has never heard of you.
Each item gets a score and a pass or a partial. The page gets a total.
It checks the page against your brief
Your pricing page says one thing and your brief says another. The refund policy is worded three ways across the FAQ, the footer and the pricing page. The site still mentions a waitlist you closed months ago.
The audit lists each contradiction and the pages it shows up on.
Competitors on every finding
Each finding shows how two competitors handle the same thing: the one closest to your buyer, and the biggest one in your category. What they do on their page, not a score.
The fix list
Sorted into quick wins, work for this quarter, and bigger bets. Every fix carries:
- Where on the site it goes.
- Which finding it closes.
- What to change, step by step.
- What you expect to happen.
- The metric to watch.
- The effort.
Fix prompts
Each fix comes with a prompt that names the pages it touches and the changes to make. Copy one, or copy the whole plan as a single prompt, and paste it into Lovable, Cursor or whatever you build in.
Re-running it
Run the audit again after you ship. You get the new total next to the old one, which criteria went up, and whether anything dropped.