Why Reddit needs its own rules
Reddit trusts accounts with real history. An account that starts replying five times a day with a link in every comment gets the replies removed and then the account banned, and the domain can go with it.
So the daily volume is fitted to what your account can carry today, and it grows as the account does.
The score
Your connected account is audited and scored from 0 to 10 on facts, not impressions: account age, comment karma, recent activity, and how your bio and post history read to someone skeptical.
The target is 6. Until the account is 30 days old with 50 comment karma, the score stays at 4 or below no matter what else is true. Next to the score sit the numbers behind it — karma, age, posts per week, removal rate and the average sentiment of your comments.
The warm-up line
One line with four steps: Newcomer, Regular, Trusted, Insider. A pill next to it says what you can do today, for example five replies and one post a day.
- The first week is Newcomer, whatever the score says.
- After that the account is Regular until the score reaches 6.
- Six opens Trusted.
- Insider also needs 30 days, 50 comment karma and no critical fixes left open.
Past the first week the card shows the age, karma and score targets for the next step and ticks each one off as you reach it.
How many replies a day
- Days one to three: one reply a day.
- The rest of the first week: two a day.
- Score under 6: up to seven a day, and never more than one in the same subreddit — helpful replies are how an account earns karma.
- Score 6 and up: five a day.
Replies carry no links until the score reaches 6. Links from low-karma accounts are the single most common reason a comment gets removed.
Posts of your own
Post drafts open at the Insider step, and only for subreddits that allow self-promotion and whose karma bar your account clears. One a day in the first week, two once there are enough subreddits to rotate through, so the account never looks like it woke up selling.
When you can name your product
From the Trusted step onward, except in subreddits whose karma bar your account has not cleared yet. Before that, replies stay helpful and nothing is pitched — that is what earns the right to mention it later.
What the audit gives you back
The score comes with the work that raises it.
- Recommended fixes — specific and small, such as posting two or three genuine non-product comments this week. Each opens as a task.
- Bio — what works in it, what hurts, and three rewrites to copy: neutral, balanced and founder-presenting.
- Post history — every comment reviewed and sorted into good, low-effort, salesy, repetitive and off-brand, with a note on where the salesy tail is concentrated.
- Deletion shortlist — the exact comments to edit, quoted, each with the reason and the fix: remove the link, soften the call to action.
It re-checks itself
Age, karma and activity are re-measured every three days and the card moves with them. While the score is under 6 and the numbers have changed, the account is re-audited once a week and the score updates on its own. A new account does not wait for a check at all — on day eight it moves automatically.
You can also re-run the audit yourself after you fix something; it costs credits, and the previous score stays in the history so you can see what the edits changed. If your profile stops loading publicly, outreach pauses until it loads again and passes a fresh audit.