What it reads
Your landing page as a stranger meets it, from the top down: whether the first screen names the problem your buyers have, whether the next one answers the objection they raise, whether there is proof anywhere near the price, and whether the page ever asks for anything.
- Positioning — who the page says this is for, and whether that matches who buys.
- Messaging — the words used, against the words your audience uses.
- Conversion blockers — what makes someone stop: an unclear button, a missing price, an answer buried in the FAQ.
Every criterion gets a status, so you see what passes, what is half-done and what is missing.
It checks the page against your own brief
This is the check nobody runs on themselves. Your brief says one thing, your pricing page says another, your hero promises a third. A buyer who is deciding notices all three.
Each contradiction is named with the page it sits on, so the fix is a specific sentence rather than a vague feeling that the site is off.
And against your competitors
Next to a finding you see how the competitor closest to your buyer handles the same thing — what they put on the first screen, how they answer the objection you are avoiding, where they put the price.
A ranked plan, not a list of problems
The findings turn into an order of work: what to change now, what to do this week, what needs real effort. Start at the top and stop whenever the day runs out.
The fixes come as a prompt
Each fix carries a ready prompt naming the page it touches and the exact change. Copy all of them as one prompt, paste it into Lovable, Cursor or whatever you build with, and the edits land in your code.
The part that usually takes a week of back and forth with a marketer becomes one paste.
The same for your App Store and Google Play listing
A store listing is a landing page with stricter rules: a title and subtitle people scan in a second, screenshots that carry the message with the sound off, a description most people never open, and keywords that decide whether you are found at all.
It gets the same treatment — audited against your brief and your competitors, with the fixes written out in the order worth doing them.
Run it again after you ship
Re-run the audit when the changes are live. The new score sits against the old one, so you can see what moved and what you merely rewrote.