Plays
Named moves with a title you could paste into the post box: the build story for one specific subreddit, the comparison post that names the stack you are replacing, thirty days of one short post a day from your own profile.
Each play cites its source
A community from your audience map. A pain quoted word for word, with the thread it came from. The ICP. A gap in a named competitor.
When you disagree with a move, you can argue with the evidence.
The instructions are a script
The post title. How long it should be. What to lead with and what to leave out. One post per community per week. Answer comments within the hour. Mention the product once, at the end.
The words to avoid come from your own never-say list.
The unglamorous part
One of the first moves is a list of twenty people who described your problem in public: username, thread, their exact words, the date.
Then twenty real questions, not twenty pitches. No tool can do this part for you.
Order
Quick wins first, because the rest depends on them: one page with a single call to action, the one-liner in your buyers’ words, a founder profile that names who you are for.
Then the plays that send people there. Then the moves that need an audience, with the condition stated plainly: do not launch on Product Hunt until the warm list is built.
Metrics
Signups attributed to that specific subreddit in the fourteen days after posting. Followers and profile clicks in thirty days. Signups from the thread series over sixty days.
Effort
Written in hours, including the part nobody budgets for: one hour to write the post, thirty minutes a day on replies. Fifteen minutes a day to build in public. Two to three weeks to prepare a launch.
Bigger bets
The larger swings sit at the bottom with the condition for starting them and an honest estimate next to them. A free tool built around the phrase your buyers type when they are worried, aimed at a gap a named competitor leaves open.