A paragraph instead of a dashboard
At the top of your analytics sits a short written summary of the last thirty days, with the time it was last rewritten next to it. Read it first and you know whether you need to open anything else.
It checks the data against itself
Before it tells you anything about users, it looks for numbers that cannot both be true. If a funnel says sixteen people reached a step while the flow map shows nearly six thousand finishing the whole wizard, the events are not firing — and the summary says so, and tells you not to trust any read past that step until tracking is fixed.
Most tools would have reported the collapse as a finding and sent you off to fix a page that works.
It points at the real loss
Then it goes upstream and names where the volume actually goes, in people rather than percentages of percentages: how many landed on the welcome page, how many sessions ended there, how many got as far as the first real step.
And at what the converters did differently
It follows the path your best converters take, page by page, and names the one thing that separates them from everyone else — for example, that almost every converter saw pricing and checkout early, against a small share of the rest.
That is the sentence you can act on this week, because it tells you what to move earlier rather than what to redesign.
It separates the second problem from the first
Frustration is reported on its own terms: where rage-clicks cluster, how many rapid repeats on which control, which pages they sit on, and a plain hypothesis about the cause — unresponsive controls on high-traffic mobile screens, coming mostly from Instagram and Facebook traffic.
One summary per surface and period
The summary belongs to what is selected above it: your website and web app, or your mobile app once it is connected, over the period you chose. Refresh rewrites it against the newest data.