One setting
Language sits at the top of your product brief, next to your product name and your URL. Pick the language your market buys in.
Written, not translated
Research, video scripts and articles are written in that language from the first word instead of being produced in English and converted afterwards.
Audience research collects vocabulary in the same language, so your keywords are phrases people there actually type.
Replies follow the thread
If a thread is in English, the reply goes out in English, whatever your project is set to.
Answering in the wrong language is the fastest way to look automated.
What it covers
- Research: your brief, your audience, your competitors.
- Social content: video scripts, slideshows, captions and hashtags.
- Blog articles.
- Posts for Reddit, X and Threads.
- Replies, in the language of the conversation.
Changing it
Switch the language and everything written after that follows. What you already published stays as it was.