It opens with a verdict
A paragraph before any numbers: what the listing does well, what it undersells, and the biggest risk sitting in it.
It reads your stage first, so a listing that launched last month is not graded on things it cannot have yet.
What gets scored
- Title, subtitle and keyword field.
- Icon.
- Screenshots, preview video and custom product pages.
- Description and promotional text.
- Trust signals.
- Localization.
- Technical health, update cadence and privacy labels.
- Monetization and in-app purchase transparency.
Each one gets a score and a pass, partial or fail, with the finding written in a sentence.
Store limits
Where iOS truncates your title. The first 250 characters of the description, which is as far as most people read. The 170-character promotional text, of which about 70 show before someone has to tap.
Reviews
Rating and review count are part of the score, and so is what the negative ones say. The audit finds the theme they share and checks whether you reply to any of them.
One of the fixes is to pull the last thirty days of one to three star reviews and answer them within a week, signed with a first name.
Category norms
A three-day trial where the norm in your category is fourteen. A binary big enough to push uninstalls up. A category where apps have a preview video and yours does not.
The fix list
Quick wins, this quarter, bigger bets. Each fix names the field in App Store Connect, the finding it closes, the steps to take, the hypothesis, the metric and the effort.
The metrics are the store’s own: search impression to product page view, product page view to install, uninstalls in the first week.
What needs a release
Promotional text, description edits and review replies go out today. Screenshots and the preview video wait for your next submission. Binary size is engineering work.
Brief fit
The listing is also compared with your product brief. If the store page and the brief describe different products, that score drops near zero and the mismatch is named instead of averaged away.