Twenty a day
Every day you get twenty finished videos and slideshows, waiting as a deck. A counter in the corner shows how many you have gone through, and it resets overnight.
Approving and skipping both count against the twenty. Publishing does not, so you can send out everything you approved and still have the rest of the day’s ideas to look at.
Where the ideas come from
HeyCatch watches the formats and topics that are working on short video right now, and keeps the ones that can carry your product. Your brief, your audience and your tone decide which of them you get.
So a format that is everywhere this week reaches you with your subject in it, not as a trend report you have to act on yourself.
Videos and slideshows
Two formats, both vertical and both ready to post: a video with the captions already on it, or a slideshow you can step through frame by frame. The footage behind them comes from your library and the stock library, in the proportion you set.
The same post can go to Instagram, TikTok, YouTube and Facebook.
Skip, edit, approve
- Skip — the idea is wrong for you and the next one comes up.
- Edit — open the post and change the text, the frames or the footage first.
- Approve — it becomes a post and moves into the publishing flow.
Skipping is the fastest way to teach it what you do not want, so it is worth doing rather than leaving the deck untouched.
After you approve
Approving opens three short steps: which accounts it goes to, the caption for each of them, and when it publishes. Auto-schedule picks the time unless you take it over.
It gets better as you use it
What you approve, what you skip and what your posts did after they went out all shape the next day’s twenty. A week in, the deck looks noticeably more like your account than it did on the first day.